Leadership and Work Culture

Between now and the end of the decade, an avalanche of startups, scale-ups and established companies will fail, but not because they pursue a bad idea or produce a shoddy or inferior product. Instead, they will fall far short of their potential or even go bankrupt because their CEOs and other top executives fail as leaders. They will staunchly, naively, smugly, or even narcissistically build and lead their company to succeed in the world that existed in past decades, but will never exist again. In other words, they will fail to adapt to the changing world.

Cluely: A Pattern-Breaker Startup Case Study

Roy Lee, the Founder and CEO of Cluely, along with his team, got one very important thing right. Far too many Founders initially get this wrong. Lee focused not only on building a great product but also on building a successful go-to-market process. Initial sign-ups for Cluely were astronomical.