Many top professionals rightfully treat their LinkedIn profile as a continuous work of fine art. This work of art paints and sculpts one’s professional image to the world. When researching a company, people typically view the company website first. When researching a professional, these same people first visit that professional’s LinkedIn profile. When people research you, what do they see in the Articles and Activities section? And is this how you want others to perceive you as a thought leader and a professional? This post focuses on how to exploit the benefits of publishing blog posts on LinkedIn.
