Jumbo-Tweet - Coverage in Forbes

I'm honored to be part of something mentioned in the global business press. Forbes Magazine's latest article on Russian investment in startups included a quotes and information gleaned from an interview with my CEO Alexey Aylarov. Note that winning those first customers is top-of-mind at this stage of a company's growth. Also note Zingaya now has ten employees, including me (employee #4) in Santa Cruz!

Minipost - Managing the Dual Benefits of the Sales CRM

Most Enterprise Data Systems offer the dual benefit of management reporting and operational efficiency. Sales CRMs offer these same benefits but Sales CRMs are unique in how they deliver operational efficiency. They deliver operational efficiency by giving each sales executive a set of tools to manage and maximize her own personal productivity. Contrast this benefit to the management reporting benefit. For the management reporting benefit to be effective, data in the CRM must be uniform across all sales executives. But for the operational efficiency benefit to be effective, the data structure of the CRM must be flexible enough to allow each sales executive the freedom to use the tool in the way that makes her most productive.

Minipost - Even in a Startup, Sales & Marketing Can Trip over one Another

We learn the most when we make mistakes. On Monday, I discovered I made a mistake. Fortunately and to the credit of my colleagues I discovered and remediated that mistake before it could do any damage. While our marketing consultant was preparing a corporate press release to announce the enterprise version of our core technology, I was working on a separate press release with my largest client.

Introducing "The ComPreneur" Blog

This blog presents a unique perspective. One can find no shortage of blogs written by startup founders, CEOs, CTOs and investors. Likewise, one can find no shortage of blogs on the topic of sales and marketing for established products and services. But after searching very hard to find one, I could not find even a single blog written by a non-founding sales or marketing executive working for a startup.